| One of the most important benefits you will enjoy as a SpeeDee Franchisee is a multi-faceted advertising and marketing support program. Each element of the program is designed to help generate the maximum “top of mind” awareness, with the goal of increasing the number of cars coming into the location and creating a greater sales response from every customer. |
| Aggressive marketing will give your SpeeDee center added momentum. That's why we provide you with just the right marketing tools and show you how to use them effectively. The Director of Marketing and Advertising has developed a series of programs, which form a system to help each Franchisee identify and target their local customers, utilizing many marketing and advertising tactics. |
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The SpeeDee Corporate Marketing and Advertising Department develops marketing programs that are tailored to work effectively for you to develop the growth of your SpeeDee Oil Change & Tune-Up Service Center. Some examples of these programs include: |
 Radio and Television Advertisements
 Newspaper Ads/Discount Coupon Ads
 In-Store Signage
 Exterior Promotion Banners
 Commercial or Fleet Development Programs
 Advertising Budgets
 National and Regional Customer Research
 Customer Mystery Shop Program
 Maintaining and Updating the SpeeDee website
 Local Store Marketing to create referrals from other businesses in the area
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In addition, a series of brochures and in-store signs explain the SpeeDee services and answer the most frequently asked questions. These are programs and items that help the customer understand the service being performed on their vehicle. Add to that mix: |
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 Reminder Cards
 Direct Mail Pieces
 Satisfaction Surveys
 Customer Comment Cards
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| and you have a complete package of informative marketing material for your new SpeeDee Center. |
