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SpeeDee Marketing

SpeeDee Marketing
SpeeDee marketing will help drive customers to your shop!
One of the most important benefits you will enjoy as a SpeeDee franchisee is a multi-faceted advertising and marketing support program. Each element of the program is designed to help generate the maximum "top of mind" awareness, with the goal of increasing the number of cars coming into the location and creating a greater sales response from every customer.

Aggressive marketing will give your SpeeDee center added momentum. That's why we provide you with the right marketing tools and show you how to use them effectively. The Director of Marketing and Advertising has developed a series of programs, which form a system to help each Franchisee identify and target their local customers, utilizing many marketing and advertising tactics.

Corporate Marketing and Advertising Department
The SpeeDee Corporate Marketing and Advertising Department develops marketing programs that are tailored to work effectively for you to develop the growth of your SpeeDee Oil Change & Auto Service Service Center. Some examples of these programs include:
  • Radio and television advertisements
  • Newspaper ads/discount coupon ads
  • In-store signage
  • Exterior promotion banners
  • Commercial or fleet development programs
  • Advertising budgets
  • National and regional customer research
  • Customer Mystery Shop Program
  • Maintaining and updating the SpeeDee website
  • Local store marketing consultation
In addition, a series of brochures and in-store signs explain the SpeeDee services and answer the most frequently asked questions. These are programs and items that help the customer understand the service being performed on their vehicle. Add to that mix and you have a complete package of informative marketing material for your new SpeeDee Center:
  • Reminder cards
  • Direct mail pieces
  • Satisfaction surveys
  • Customer comment cards
Every SpeeDee 17 Point Oil Change includes a courtesy check and a service presentation of the manufacturer's recommended services for your vehicle - without pressure or overselling.