January 30, 2026

Setting the Strategy

For many quick lube operators—from those who recently arrived in the industry to seasoned veterans—a new year brings renewed energy and visions of growth and business development.

But how do successful operators determine their biggest goals, and how do they build strategies to achieve them?

For a husband and wife who took over a SpeeDee Oil Change & Auto Service franchise in Hollister, California, last spring, strategy development has been based on principles that drove their decades of success in the corporate world.